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Branding and web design for a built environment focused technology company

Covering planning, design, construction and operation in the built environment, BWB Consulting needed a name, brand and online presence for their newly created sister company. The challenge was not only to differentiate Deetu in a sea of competition, but also to convey their passion for smart data and technology.

Through our collaborative process, we worked together to define who they are, their target audience and the rationale behind the new brand. We worked closely with the Deetu marketing team to create a name, logo and visual style that embodies the attributes of digital and data, using a play on d-two to bring the brand to life.

We delivered a distinctive style of iconography which features line illustrations; a powerful asset in branding. Isometric graphics are used primarily for animations in digital communications, but we utilised these in an unexpected way. The photographic style is a powerful and distinctive visual element of the Deetu brand. Images adopted the duo-tone look and feel of the Deetu brand and colour library.

We developed a responsive WordPress website that appeals to the target business audience; clean, simple, and professional. Deetu’s digital presence and new identity is strong and simple, laying a strong foundation for future growth and development.

“When challenged with creating a logo, brand and website for our new company, the Class Creative team exceeded all expectations; couldn’t recommend them enough!”

– Josh Dickerson, Deetu