Anya Hindmarch has over 50 stores in 9 countries, including flagships in London, Tokyo and New York. Despite this global success, Anya Hindmarch still retains the appeal and uniqueness of a niche brand.
We’ve worked with Anya Hindmarch on a few different projects including Anya’s World, the eCommerce platform and platform for users to create bespoke products.
- New product range opened up for the Anya Hindmarch online channel.
Anya’s World represents the main marketing pages for their digital presence. The focus of the site is on news, recent collections and London Fashion Week shows. The Anya Hindmarch design team provided the creative direction and we coded it up for them.
The editorial on the site is image-led giving the experience a consistent feel across the site without compromising the site's performance.
For the bespoke team at Anya Hindmarch we’ve developed an online tool that allows customers to create personalised products. Products are made entirely to the customers requirements allowing the customer to emboss a name or initials or upload a personal message in their own handwriting. This tool integrates straight into the Demandware ecommerce platform which helps lower administration time for the client and opens up a new product range for their online channel.
Due to their large presence in Japan the site also needed to be multilingual. To achieve this we created English and Japanese language versions to deliver content applicable to each audience. The two different versions of the site can be managed via the same Content Management System enabling the editors to control content seamlessly across the sites.