Open navigation Close navigation

Anya Hindmarch

Creating handmade personalised products on a digital platform

Anya Hindmarch has over 50 stores in nine countries, including flagships in London, Tokyo and New York. Despite this global success, Anya Hindmarch still retains the appeal and uniqueness of a niche brand. 

Product personalisation

Customer experience and personalisation remains a top digital priority for fashion companies. We developed an online tool that allows customers to personalise Anya Hindmarch merchandise including wallets, bags, and key rings prior to ordering. Products are made entirely to the customer’s requirements, allowing the customer to emboss a name or initials or upload a personal message in their own handwriting. This tool integrates straight into the Demandware eCommerce platform, which helps lower admin time for the client, whilst opening up a new product range for their online channel.


Due to their large presence in Japan, Anya Hindmarch required the website to be multilingual. To achieve this, we created English and Japanese language versions to deliver content applicable to each audience. The two different versions of the site can be managed via the same Content Management System, enabling the editors to control content seamlessly across both sites.