Product personalisation for a global fashion brand

Anya Hindmarch has over 50 stores in nine countries, including flagships in London, Tokyo and New York. Class helped the global fashion brand develop an online tool that allows customers to personalise Anya Hindmarch merchandise.

Customer experience and personalisation remains a top digital priority for fashion companies. Class helped Anya Hindmarch develop an online tool that allows customers to personalise Anya Hindmarch merchandise including wallets, bags, and key rings prior to ordering.

Products are made entirely to the customer’s requirements, allowing the customer to emboss a name or initials or upload a personal message in their own handwriting. This tool integrates straight into the Shopify eCommerce platform, which helps lower admin time for the client, whilst opening up a new product range for their online channel