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UX and UI design for Birmingham Bears

Warwickshire County Cricket Club challenged us to create a brand and website with a vision to cast the team into a league of their own.

The digital landscape of how sports fans access, engage and share digital content is constantly evolving. 49% of Birmingham Bears website traffic happens via a mobile device. The newly created Bears website gives fans a seamless user experience, whether they access the content on their smartphone at the match, tablet at home or desktop at work.


Interactivity and Real-time content are some of the best ways to improve online fan engagement. We connected the website to Opta’s live data feed. In-play runs, wickets and scores are fed straight to the website, along with post-match fixtures, results and tables, which are updated automatically. is a large website, with an ever-growing list of players, fixtures and corporate hospitality services. Because of the large amount of content, we devised a repeatable module layout allowing consistency in the interface to streamline the design across different devices.


36% of Birmingham Bears traffic originates from social media. The ability to find, read and share posts on any device were key to making the website a success. We used Algolia-hosted search API that delivers instant results. When users reach articles, they can share the content via Facebook, Twitter, Google+ and WhatsApp.

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